Targeted Pigment Serum


This product is composed of carefully chosen ingredients that help to improve the skin. It contains high and low molecular hyaluronic acid, which ensures better absorption into the skin. The formula has a triple action and reduces pigment spots by reducing pigment production, transferring pigment to the skin cells and gently exfoliating the skin. The active ingredients are: Malic Acid, Arbutin en Niacinamide.

  • Malic Acid
  • Arbutin, derived from berries
  • Niacinamide, vitamin B3

Youtube: Targeted Pigment serum
More about pigment spots after a skin condition

Pigment in the skin and its formation can be divided into 3 different phases: the production of the pigment, the release of the pigment package into the skin and the presence of the visible pigment in the skin horny layer.

Targeted pigment serum has been developed with a triple action to reduce unwanted pigment spots on the face.

Below is a summary of how Targeted Pigment Serum ingredients work:

Effect of the ingredients

PHASE 1: Reduce pigment at the source

Arbutin: This ingredient comes from berries. Its effect is based on the inhibition of tyrosinase activity in the pigment cell (melanocyte). This is an enzyme involved in the production of pigment in the skin.

Resveratrol: An ingredient obtained from grapes and berries. Like Arbutin, it reduces tyrosinase activity in melanocytes.

Phyllanthus Emblica Fruit Extract: In addition to an anti-oxidant effect on the skin, this also has an inhibitory effect on the tyrosinase. It is just as effective as 2% Kojic Acid and 3% Magnesium Ascorbyl Phospate (Vitamin C).

PHASE 2: pigment release

Niacinamide– also known as Vitamin B3: It inhibits the release of pigment packets from a pigment cell (melanocyte) to the skin cells (keratinocytes).

PHASE 3: pigment in horny layer

Malic & lactic acid: If pigment does end up in the skin cells, apple (malic) and lactic acid (lactic) can slightly peel the skin. This reduces the number of pigments in the skin cells faster.

Targeted Pigment Serum Production In The Skin Pigment Spots - Iconic Elements



Aqua, Glycerin, Niacinamide, Malic Acid, Arbutin, Xanthan Gum, Phyllanthus Emblica Fruit Extract, Sodium Hyaluronate, Sodium Anisate, Sodium Levulinate, Maltodextrin, Vitis Vinifera Fruit Extract, Potassium Sorbate, Phytic Acid, Lactic Acid, Potassium Lactate, Silica, Sodium Benzoate, Sodium Chloride
* biological

Content 30 cc

Perfect for: normal and oily skin. Layering/combining with other Iconic Elements skin creams

Apply the serum after careful cleaning of the skin and spread the serum evenly on the face. It can be applied both in the morning and in the evening.

What we care about:


Ask your dermatologist

What skin types is this suitable for? Targeted Pigment Serum is suitable for all skin types

Is Targeted Pigment serum suitable for people with dark skin? Yes, this product is suitable for people with light and dark skin. It cannot change the natural color of your skin. It only targets abnormal pigmentation such as age spots, sun spots, acne marks or melasma/pregnancy mask. Keep in mind that people with darker skin have more natural pigment, so results may take longer to show.

What exactly does this serum do? It reduces pigment spots at different levels in the skin. It inhibits pigment production, reduces the release of pigment into the skin and removes visible pigmentation from the superficial layer of the skin.

Is it safe to use it daily? Yes, it is safe. Depending on your skin sensitivity, it can even be applied twice a day.

What are the side effects? Redness and burning are rare and possible side effects. Then skip 1 to 2 days to relax the skin. And trick to assess if you are allergic to this, do the ROAT. Apply a thin layer of one product in one elbow fold twice a day for 14 consecutive days. No skin reaction = no allergy. Redness, itching and/or scaling = allergy. More about Allergy, test cosmetics yourself at home

Won’t my skin turn white or bleached? No, this formulation does NOT have the ability to permanently whiten or lighten your skin. Your pigment cells (melanocytes) remain intact.

How long does it take before you see an effect? It takes 1-2 months based on 2 x a day before you start to see improvements. Results won’t happen overnight.

What is the most optimal effect? Daily use and consistency is the key to results. Combine Targeted Pigment serum during the day with a mineral sunscreen SPF30 and apply the serum to cleansed skin in the evening.

Will the pigment spots stay away permanently? Unfortunately not. Consistency and maintenance ensure that the unwanted pigment spots stay away. It can be compared to daily brushing your teeth or cleaning your skin.

Can you combine Targeted Pigment serum with other products? Yes you may. First cleanse your skin and apply the serum first and possibly combine with a day or night cream.

What is the difference between Iconic Elements Spot Reducer and Targeted Pigment Serum? Targeted Pigment serum focuses more on reducing pigment spots due to its triple effect. In addition to reducing spots (pigment, spots and spots), Spot Reducer also has a moisturizing effect due to the addition of Ectoine.

I have sensitive skin, can I use both Spotreducer and Targeted Pigment serum?You can use Spot Reducer without any problems. Targeted Pigment can cause skin irritation in people with sensitive skin. Malic Acid (malic acid) an exfoliant, gives a light skin peeling, to renew the skin cells faster. Due to the accelerated skin renewal, the pigment spots disappear faster. This can cause skin irritation in people with sensitive skin.

Can you use Spot Reducer and Targeted Pigment serum in combination? Yes, that’s possible. The products are formulated in such a way that they can be used side by side. First apply the Targeted Pigment serum, let it soak in for a short while and then apply Spotreducer cream.


Scientific references

1. Chakraborty AK, Funasaka Y, Komoto M, Ichihashi M. Effect of arbutin onmelanogenic proteins in human melanocytes. Pigment Cell Res. 1998Aug;11(4):206-12.

2. Na JI, Shin JW, Choi HR, Kwon SH, Park KC. Resveratrol as a Multifunctional Topical Hypopigmenting Agent. Int J Mol Sci. 2019;20(4):956.

3. Hakozaki T, Minwalla L, Zhuang J, Chhoa M, Matsubara A, Miyamoto K, Greatens A, Hillebrand GG, Bissett DL, Boissy RE. The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer. Br J Dermatol.2002 Jul;147(1):20-31.

4. Navarrete-Solís J, Castanedo-Cázares JP, Torres-Álvarez B, et al. A Double-Blind, Randomized Clinical Trial of Niacinamide 4% versus Hydroquinone 4% in the Treatment of Melasma. Dermatol Res Pract. 2011;2011:379173.

5. Tang SC, Yang JH. Dual Effects of Alpha-Hydroxy Acids on the Skin. Molecules. 2018;23(4):863. Published 2018 Apr 10.

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